A brand package built to grow your business while you stay behind the chair.
You're posting, you're booking, you're growing. But right now your online presence lives on other people's platforms. A GlossGenius subdomain, a Salon Lofts page, a Linktree with links that go everywhere but your brand.
That's not a home. That's borrowed space.
And when a potential client finds you on Instagram and taps your link, they land on GlossGenius. That's fine. But it's not you.
You focus on your clients. I build the engine that works while you're behind the chair.
melanierini.com
Registered and yours. Matches your GlossGenius, your Instagram, your LLC. This is your home base on the internet.
mel@melanierini.com
No more sharing an inbox with another business. Your clients hear from Mel. Not a gym.
Clean, modern, built for mobile. Your photos, your work, your story. One "Book Now" button that goes straight to your GlossGenius. Added to your Linktree so Instagram traffic lands somewhere that's yours.
The part that works while you're with a client. Automated reminders, follow-up outreach, and review requests all running quietly in the background.
A dedicated AI assistant. Think of it like texting a smart office manager. Ask "do I have any open appointments?" or say "send an email about my color sale" and it's done. Runs on its own but always available when you need it.
A live view of your business. Upcoming appointments, total clients, lapsed clients, revenue and more. Everything in one place, always up to date.
Most solo stylists lose revenue to missed appointments and cold clients. This system solves both without you lifting a finger.
Right now, when someone finds you on Instagram and taps your link, they land on GlossGenius or Salon Lofts. That's fine. But it's not your brand.
With this setup they land on melanierini.com. Your face. Your work. Your vibe. Then they book.
This gives you a home base that's 100% yours. Something that grows with you no matter where you work or what platforms you use.
Domain registration and all technical setup included. You own everything. Friend rate. Setup normally $1,500.
⚙️ Hardware note: To run your own dedicated Mollie, you'll need a Mac Mini (same setup Tom uses for Black Flag). Scott can help source a used one on Facebook Marketplace or purchase new. Typically $200 to $600 depending on the route.
Let's build something that grows with you.